Deconstructing Success with Chris Winfield

Steve Jobs once said, “You can't connect the dots looking forward you can only connect them looking backwards.” And that’s exactly what the Deconstructing Success podcast does each week when host Chris Winfield interviews top entrepreneurs, writers, artists and business people from around the world. Discover the real story of how they “made it” and how they actually work, earn money, have fun and live their lives. Learn about their exact habits, daily routines, productivity hacks and secrets are and get actionable advice, takeaways and actions to apply and try them in your own life.
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Deconstructing Success with Chris Winfield



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Oct 5, 2016

Laura Belgray does two "main things" with her (brilliantly named) business Talking Shrimp:

  1. She helps TV networks (like Bravo, NBC, Comedy Central, and many more) come up with the words that make people want to watch their shows.
  2. And she helps small businesses and entrepreneurs, like you, find the words that make buyers go bananas.

And she does two "main things" (actually it was a lot more than two but I'm trying to do something here) in this interview with me today:

  1. Helped me to understand things about writing and copy that I never could have imagined before.
  2. And...made me laugh. A lot.


In this interview Laura walks us through her journey from fact-checking & research to writing ad copy for major magazines to crafting award-winning promos for TV networks to...

Starting her own company...and the ups & downs, bumps & bruises, wins & losses...and all of the life-lessons she learned along the way.

Some of the big things you’ll learn from Laura in this "so good it hurts" interview are:

  • The reason she “lies” to her calendar...and how this technique helps her stay productive.
  • Why Laura was happy she didn’t know any of the “rules” when she started her company.
  • The simple framework that will help you write better immediately, even if they aren’t a “writer”.
  • Why “good copy isn’t just about moving products, it’s about moving people”...and how to tap into this.
  • How to quiet your inner critic...and prevent your “hyper-critical self judgement” from stopping you from doing something amazing!
  • And so much more…

We'll cover all of that (and a lot more) in this exclusive interview with Laura Belgray in Episode #10!

Thank you SO much for checking out the Deconstructing Success show. Two quick things before you go..

Thing #1) Don’t forget to subscribe to this podcast on iTunes, just type in “deconstructing success” in the search bar...and click the subscribe button.  

And if you enjoyed today’s show, please take a few moments to leave a review...your support means the world to us!

Thing #2) You can get all of the shownotes, transcripts, breakdowns and special bonuses for this and every other episode at

That’s it! Now go out and have the best day ever and we’ll see you next week right here on the Deconstructing Success show!